About Us

Choose How You Reinvent Yourself

Are you too tired of seeing the same clothes made by different brands? Yes, that plain ol’ gray t-shirt. Black if you want to play it safe. Blue if you’re fancy - with a funky design if you’re “hip.”

That’s the dilemma of an Indian Man. A sea of similar looking clothes; reluctantly picked by them – but confidently picked by everyone else, for them.

We’re here to change that. We’re Craig. And we want to help you call your own shots in reinventing yourself with one sleek wardrobe piece at a time.

Something that your instinct approves.

Something that won’t let you second-guess yourself.

Something that will help you look different from everyone else.

Something that will help you break out of the chains of approval from anyone else.

We’re Craig. We Serve Fashion, Shaken & Stirred.

Mama’s Boy Isn’t Sexy At 25

7 in 10 Men in The West DON’T shop with a 2nd person. In India? That number is less than 3

#1 Choose Clothes That Fall For You

The only person you should ask “how is it” is yourself. When you see a fit and it immediately clicks - that’s where the magic happens. We have 190+ designs for you to choose from. And a new drop every season.

#2 Styles To Make Mirrors Gasp

Colors. Layers. Shapes. Let us take care of that. We call our methodology a ‘unit wardrobe’ where most garments match with others. Mix and match at your discretion. Do everything that makes you feel like you. Rest assured, it’s gonna fit like we crafted it especially for you.

#3 And So Durable That Makes You Forget What’s Fading.

Making the right choice doesn’t end and choosing it. It ends at maintaining it. We don’t want your clothes to become mops. We make them with high GSM cotton and viscose; built to withstand time. So while the world of fast-fashion fades - your wardrobe stays as sharp as the first day.

Faces Behind Craig

Meet the sibling-duo Avantika and Pratham. For the last decade - they’re responsible for designing or manufacturing for some of the world’s largest men's only fashion brands. Proving they have an eye for the larger vision for the future of the men's fashion industry, and capabilities to bring it to life with CRAIG.

CRAIG is not just a brand but a fashion statement – inspired from the streets of Europe but styled for India. Where no man has to second-guess himself or get stuck in the loops of boring choices,

So if you too feel like you’re stuck in the never ending loop of bad clothing - let CRAIG be a part of your new life.

Choose How You Reinvent Yourself

We’re Craig. We Serve Fashion, Shaken & Stirred.

Mama’s Boy Isn’t Sexy At 25

Faces Behind Craig

Shop the look

Choose Options

Edit Option

Back In Stock Notification